Share Khóa Học Foundation of PR & Corporate Communication của giảng viên Mai Thị Ánh Tuyết
Nội Dung Khóa Học
Buổi 1 – Course Introduction
1.1 – Course Introduction
1.2 – Handout (Full)
Buổi 2 – PR Roles
2.1 – Warm up Exercises
2.2 – PR Role in Creating Perception
2.3 – PR Role in Building Brand Value
Buổi 3 – PR Functions and Golden Rules
3.1 – PR Core Functions
3.2 – Golden Rules in PR
Buổi 4 – Internal Communications at a Glance
4.1 – Internal Communications: Who
4.2 – Internal Communications: Why
4.3 – Internal Communications: What
4.4 – Internal Communications: How
4.5 – Internal Engagement Calendar & Touch points – Example
Buổi 5 – External Communications at a Glance
5.1 – External Communications: Circle of Work vs Circle of Trust
5.2 – External Communications: Influence Matrix
5.3 – External Communications: Working Calendar
5.4 – External Communications: Treatment Rules
Buổi 6 – Crisis Management at a Glance
6.1 – Crisis Management: Types of Crises
6.2 – Crisis Management: Types of Solutions
6.3 – Crisis Management: Proactive Zone
6.4 – Crisis Management: Do & Dont
Buổi 7 – PR Campaign Management at a Glance
7.1 – PR Campaign Management: Brand Communication Activities
7.2 – PR Campaign Management: Successful Case Study
7.3 – PR Campaign Management: Setting KPIs
7.4 – PR Campaign Management: Budgeting Rules
Buổi 8 – CSR Campaign at a Glance
8.1 – CSR Campaign: Objectives & Strategies
8.2 – CSR Campaign: Important Notes
Buổi 9 – Code of Conduct & Career Path Vision
9.1 – Code of Conduct & Career Path Vision
